Every person has a talent waiting to bloom and a passion looking for an outlet. The “Basma Khair” Initiative to Create Artistic Sculptures with Gypsum Material, led by Ms. Hamida Al Balushi, serves as a bridge for young people and adolescents to move from the dream of a hobby to the reality of entrepreneurship, based on the firm belief that art is a human message.

The initiative aims to empower participants to master the craft of making gypsum artistic pieces and transform it into a profitable and sustainable project. It is not merely a workshop, but an integrated journey to build confidence, instil a culture of self-employment and equip young people with the knowledge and marketing tools needed to become successful entrepreneurs who contribute to a conscious and creative economy.

Main Objective of the Initiative

Empowering young people and adolescents aged 15 and above to transform their passion for handicraft creativity into profitable and sustainable entrepreneurial projects by providing them with the knowledge and practical tools required to master the production of gypsum artistic pieces and manage their own small businesses.

Training and Educational Objectives

Providing participants with a comprehensive training booklet titled “How to Become an Entrepreneur in the Field of Gypsum Artistic Pieces,” explaining in detail:

• The basics of materials: gypsum, water, colours and types of moulds.

• The manufacturing process step by step, from mixing to colouring and polishing.

• Tips for ensuring product quality and avoiding common mistakes.

Encouraging Innovation

Encouraging participants to move beyond conventional approaches by:

• Designing their own moulds.

• Creating unique colour mixtures.

• Developing new designs suited to modern tastes and the local market.

Economic Empowerment and Entrepreneurship

Enabling participants to establish their own businesses by guiding them on:

• How to calculate costs and profits.

• Appropriate methods for pricing products.

• Ideas for marketing and selling products, including direct sales, social media and local gift shops.

• Building their first brand identity.

Building Confidence and Instilling a Culture of Self-Employment

• Enhancing participants’ confidence in themselves and their abilities through mastering a productive craft.

• Instilling the concepts of initiative and self-reliance as an employment alternative or an additional source of income.

Al Madina Takaful’s commitment to development extends beyond its internal team to include Omani youth more broadly. The Binaa Training Program is one of the company’s leading initiatives for enhancing young people’s readiness for the labor market, with the aim of bridging the gap between academic education and the requirements of professional life.

Impact

In 2025, the company provided comprehensive practical experience to 23 graduates and university students.

Result

The company successfully recruited four of these outstanding trainees into full-time positions in the Finance, Sales and Medical Claims departments.

Strategic Value

The Binaa program strengthens the company’s role in supporting Oman Vision 2040 by contributing to reducing youth unemployment and building a generation of future-ready Omani professionals.

Through initiatives such as the Binaa program, the company affirms that social innovation is not limited to supporting the community, but also includes creating structured pathways to opportunities and empowerment and strengthening long-term economic resilience.

During the month of goodness and blessings, Ramadan, Al Madina Insurance Company went beyond its usual role and opened its hearts before its doors. It launched an initiative rooted in the spirit of brotherhood and giving, bringing employees together under one banner: “Their Eid is on us.”

It was more than a donation campaign. The initiative reflected a broader approach to corporate social responsibility, transforming the company into a collective force for creating moments of joy and making a meaningful difference in the lives of orphans and families in need.

Social Impact: Planting Smiles in the Hearts of Orphans and Families in Need

When Al Madina Insurance employees contributed to the initiative, they were not simply making donations; they were sending a clear message: “You matter. You are seen. Your happiness matters to us.”

The initiative helped strengthen bonds of solidarity between orphans and families in need and the wider community.

Employees who involved their children and families in the experience also helped instil the value of giving in the next generation, reinforcing the understanding that true success is measured by the positive impact we leave on the lives of others.

Economic Impact: Investing in Human Capital

From an economic perspective, the initiative demonstrated that return on investment is not always financial. Employees who feel that their organisation values their humanitarian and social values are more likely to experience a stronger sense of belonging, satisfaction and engagement at work.

By contributing through the designated donation link, employees were able to participate directly in the initiative while strengthening their connection to the organisation and its values. This sense of purpose and belonging can contribute positively to employee engagement, performance and long-term organisational effectiveness.

Environmental Impact: Sustainable Giving

Although the connection between humanitarian initiatives and environmental responsibility may appear indirect, “Their Eid is on us” adopted a digital approach through the use of platforms such as the designated donation link.

This helped reduce reliance on paper and printed materials, as well as unnecessary travel associated with collecting donations. The initiative demonstrated how technology can support charitable giving while contributing to more sustainable practices.

Innovation Element: Breaking Traditional CSR Models

The innovation was reflected not only in the idea but also in its implementation. Rather than limiting the initiative to a company-led donation, Al Madina Insurance encouraged employees to participate individually and become active contributors to the cause.

Allowing employees to involve their children and families transformed social responsibility from a workplace activity into a shared family experience. In this way, the initiative encouraged a culture of giving that extended beyond the workplace and into employees’ homes.

Sustainability: Joy Beyond Eid

Eid may last only a few days, but the values behind it can extend far beyond the occasion. “Their Eid is on us” was designed to encourage a lasting culture of giving and social solidarity.

By involving employees and their families, the initiative helped pass these values on to younger generations, contributing to a more compassionate and socially conscious community.

As part of its ongoing commitment to social responsibility, Al Madina Insurance Company supported the “Mark of Joy” initiative in celebration of World Down Syndrome Day. The initiative was dedicated to celebrating children with Down syndrome, contributing to their empowerment, fostering their inclusion and encouraging their active participation in the community.

The initiative was held at the Nizwa Cultural Center in collaboration with Nizwa Hospital and the Directorate of Culture, Sports and Youth, bringing together children, their families and community partners for a special day marked by joy and interaction. The event highlighted the importance of creating an inclusive environment that provides opportunities for all members of society to participate, grow and thrive.

The initiative included a range of educational and recreational activities that brought smiles to the children’s faces and strengthened social interaction and community participation. Its impact extended beyond the activities themselves, affirming that true inclusion is built through awareness, empathy and collective efforts to create supportive environments where every individual feels valued and supported.

Al Madina Insurance Company believes that supporting purposeful initiatives such as the “Mark of Joy” initiative reflects its belief that social responsibility goes beyond corporate commitment. It represents an opportunity to create tangible and broader impact, empower individuals and contribute to building stronger and more inclusive communities.

Through partnerships that strengthen care, inclusion and shared responsibility, Al Madina Insurance Company continues its commitment to creating lasting social impact and contributing to a more inclusive and compassionate society.

In a scene that embodied the highest meanings of giving and empowerment, Al Madina Insurance (Takaful) organized an initiative to provide Mr. Abdullah Al Abri with a specially adapted and insured vehicle, with the aim of supporting his independence and enabling him to continue his professional and daily life with confidence.

The initiative was attended by Mr. Usama Al Barwani, Chief Executive Officer, members of management, members of the Social Innovation and Humanitarian Social Responsibility Committee, and company employees. The gathering was not merely about handing over a vehicle; it was a humanitarian message affirming that giving is not measured by what we give, but by what we create in the lives of others.

Abdullah is an inspiring example of determination and perseverance. He has been able to overcome challenges and forge his path through effort and hard work, embodying the meaning of a will that knows no impossibility and an ambition that is not stopped by challenges.

The initiative reflects Al Madina Takaful’s commitment to adopting initiatives that leave a real impact on people’s lives and strengthen empowerment and inclusion, based on the belief that sustainable impact begins by empowering people and opening new avenues for participation.

On October 19, 2025, an innovative initiative was launched to transform wasted paper into artistic pieces made from gypsum, bringing together sustainability and creativity.

Key Areas and Impact of the Initiative

Social Impact:

Creating a small community within the workplace based on shared values. When employees and their families participate in an activity with a noble purpose, it strengthens their sense of belonging to one community. Employees feel that their workplace cares not only about productivity but also about their values and their role in society, strengthening loyalty and job satisfaction.

Economic Impact:

Using recycled paper instead of purchasing new raw materials creates economic savings while also creating income opportunities through the sale of artistic pieces, supporting entrepreneurship and the circular economy.

Environmental Impact:

Reducing waste sent to landfills, thereby limiting pollution and harmful emissions.

Innovation and Sustainability:

The initiative represents a unique model that integrates recycling with artistic creativity, ensuring resource sustainability through a closed-loop production cycle.

The “Pink October” initiative brought together female employees of Al Madina Insurance, in partnership with the Omani Cancer Association, to spread hope and raise awareness about breast cancer during an inspiring gathering held on Tuesday, October 21, 2025.

Key Areas and Impact of the Initiative

Social Impact:

Embedding a culture of social responsibility and raising health awareness among families, affirming that cancer awareness is a “noble humanitarian message” that concerns every household.

Economic Impact:

Investing in early health awareness and promoting an insurance culture contributes to preventing the economic repercussions of diseases, reducing both direct and indirect treatment costs and strengthening the resilience of the community’s economy.

Environmental Impact:

Promoting a workplace environment that supports health and social responsibility, positively contributing to employee productivity and team spirit.

Innovation and Sustainability:

The initiative established an innovative model for community health insurance by providing affordable insurance coverage for cancer treatment for participants, while ensuring the sustainability and measurement of its impact.

Participants and Beneficiaries

• Direct beneficiaries: 75 participating women.

• Active partners: The initiative began with the participation of 5 female employees who would communicate the message and expand its reach. The initiative was also attended by the Head of Social Innovation and Sustainability and a member of the Social Innovation and Sustainability Committee.

• The initiative was supported by the Omani Cancer Association and Al Rifaa Hospital, which provided a special discount on the early breast cancer screening package.

This beginning represents the foundation for broader and more ambitious initiatives in the future.

This initiative was not merely a gathering, but a strong starting point affirming that community health is the most valuable investment and that a company’s responsibility extends beyond the workplace to touch the lives of every individual.

Our journey began on October 28, 2025, from 8:00 a.m. to 2:00 p.m., at the Early Intervention Association for Children with Disabilities – Airport Heights, where the hall was illuminated by the smiles of 23 children. This unique initiative beautifully combined humanitarian giving with health awareness.

Our Journey in Brief: What Did We Deliver?

• Fun Interactive Activities: Four employees from Al Madina Insurance (Takaful) took part in delivering simple and engaging interactive activities to raise the children’s awareness of the importance of dental care.

• Free Medical Check-ups: Three members of the medical team from Al Rifaa Hospital examined the teeth of all children, adding a professional and practical dimension to the initiative.

• Insurance Awareness Session: A briefing was provided to the Association’s management on health insurance coverage, along with a special discount offered to the teaching staff.

• Gifts from the Heart: Certificates of appreciation and booklets containing educational and awareness activities were distributed, in addition to in-kind gifts, bringing smiles to everyone’s faces.

Social and Economic Impact

Strengthening Social Responsibility:

The initiative contributed to reinforcing values of belonging and social responsibility while building bridges of trust with an important segment of the community.

Economic Empowerment:

By providing an insurance offer suitable for the teaching staff, the initiative will contribute to reducing the financial burden on educational personnel in relation to healthcare, protecting them from potentially high treatment costs and enhancing their job stability and productivity.

Innovation and Sustainability

The “Ishrāqat Amal” initiative was distinguished by its unique approach to integrating insurance services within a community framework, transforming traditional charitable activity into a model based on economic empowerment.

This step also established a sustainable communication channel with the teaching community, which will, God willing, help ensure the continuation of giving and the repetition of such constructive initiatives.

Participants and Beneficiaries

• Direct beneficiaries: 23 children from the Association and their families, in addition to the teaching staff.

• Active partners: 4 employees from Al Madina Insurance (Takaful) and 3 members of the medical team from Al Rifaa Hospital, in the presence of a member of the Social Innovation and Sustainability Committee, its Advisor and the Head of Department.

The “Ishrāqat Amal” initiative was an excellent model of a partnership that creates real difference, leaving behind a legacy of awareness, smiles and hope.

Free insurance coverage was provided for the vehicles belonging to Ihsan Association – North Al Sharqiyah Branch, marking a fruitful collaboration spanning 15 years. Al Madina Insurance remains committed to providing free insurance coverage for the Association’s vehicles.

In line with its vision of social responsibility as a long-term investment in community development, and reaffirming that the role of companies is no longer limited to generating profits but extends to becoming active partners in building communities, Al Madina Insurance announced the renewal of its cooperation with Ihsan Association – North Al Sharqiyah Branch by providing free insurance for the Association’s vehicles for the 15th consecutive year.

Key Areas and Impact of the Initiative

Social Impact – Dignity and Inclusion for the Elderly:

This cooperation aims to enhance the quality of life of elderly people and ensure their full inclusion in society. Through insurance coverage for transportation, the Association is able to:

• Facilitate safe and secure transportation for elderly people to attend various events and activities across the wilayats of the governorate.

• Organize recreational trips and gatherings that support their psychological and social well-being.

• Ensure their active participation in Association programs such as the regularly organized Sports Day and Ramadan iftar gatherings, strengthening their sense of belonging and reducing feelings of isolation.

Economic Impact:

This long-term support represents a rare model of charitable funding, achieving the following:

• Freeing financial resources that would otherwise have been allocated to purchasing insurance, allowing the Association to invest them in developing its programs and direct services for beneficiaries.

• Providing financial and operational stability for the Association, allowing effective planning of its annual projects.

• Redirecting resources previously allocated to insurance towards other programs supporting the Association’s beneficiaries.

Participants and Beneficiaries – A Collaboration That Creates Shared Value

• Supporting entity: Al Madina Insurance, as a pioneering practice in corporate social responsibility.

• Implementing partner: Ihsan Association – North Al Sharqiyah Branch.

• Direct beneficiaries: Elderly men and women in North Al Sharqiyah Governorate, with hundreds benefiting from the Association’s activities.

• Indirect beneficiaries: The wider local community, as this partnership contributes to strengthening the values of solidarity and responsible citizenship.

In Conclusion

This cooperation confirms that corporate social responsibility is a reciprocal relationship in which the company gains goodwill and loyalty from society and customers while simultaneously providing solutions to real community challenges. Al Madina Insurance has successfully transformed social responsibility from temporary support into a strategic investment in social capital, ensuring sustainable impact for years to come.

We look forward to continued fruitful cooperation that leads to a genuine partnership and advances us towards insurance social innovation.

On Sunday, September 21, 2025, a remarkable humanitarian initiative was launched, embodying the power of community solidarity through collaboration between Al Madina Insurance (Takaful), Al Rifaa Hospital, and the Blood Bank. It was not merely a passing event, but a milestone that created comprehensive and tangible impact on several levels.

Key Areas and Impact of the Initiative

Social Impact:

The initiative contributed to strengthening bonds of solidarity and cooperation within the corporate community and its surroundings. It successfully translated the value of giving into tangible action, reinforcing a shared sense of social responsibility and helping build an integrated community that supports one another during critical times.

Economic Impact:

Each donated unit of blood represents direct support to the healthcare system, reducing the costs associated with finding donors and ensuring that this vital resource is available to patients in need easily and quickly, thereby supporting the strength and continuity of the healthcare sector.

Environmental Impact:

The initiative reflects a “healthy workplace” based on awareness and responsibility. Establishing such volunteer programmes within the workplace creates a positive and motivating environment, contributing to employees’ psychological and social well-being, which are essential elements of a sustainable workplace.

Innovation and Sustainability:

The initiative was distinguished by its strategic partnership with Al Rifaa Hospital and the Blood Bank, ensuring implementation according to medical and professional standards. This partnership model supports sustainability, as the initiative can be repeated periodically in cooperation with healthcare institutions.

Participants and Beneficiaries:

• Employee participants: 28.

• Actual donors: 18, representing an effective donation rate of 64%, reflecting a high level of commitment.

• Deferred for health reasons: 10 employees, confirming the seriousness and willingness to participate while prioritizing public health.

• Beneficiaries: Every patient or person in need of a unit of blood at Al Rifaa Hospital and the other hospitals supported by the Blood Bank that day.

Every drop of blood donated by colleagues represents a lifeline for someone, making the impact of the initiative immeasurable.

This initiative was not merely an event, but a powerful message that giving is not simply an act; it is a culture. It demonstrated that simple and coordinated efforts can create comprehensive positive change, from saving lives to strengthening team spirit and building a legacy of social responsibility.

In a meaningful step reflecting the responsibility of individuals and organizations towards society, employee Ms. Faiza Al Balushi launched a distinctive humanitarian and cultural initiative on Tuesday, July 29, 2025, drawing on her extensive experience in the field of journalism.

The initiative involved donating a valuable collection of books, in the name of Al Madina Insurance (Takaful), to the library of the Recovery Homes Center, forming a foundation for creating a broad and positive social impact.

Key Areas and Impact of the Initiative

Social Impact:

The initiative contributes to raising cultural and intellectual awareness among the centre’s residents, enhancing their psychological well-being and supporting their reintegration into society. It also reflects a positive image of a culture rooted in giving and collaboration.

Economic Impact:

The initiative represents an indirect investment in human capital, as the donated books contribute to developing individuals’ skills, positively influencing their future opportunities and empowering them to secure employment in the future.

Environmental Impact:

The initiative encourages the reuse of books and extending their useful life, contributing to responsible consumption and the preservation of resources.

Innovation and Sustainability:

The initiative was distinguished by its forward-looking approach. It was not simply a one-time donation, but was built on solid foundations to ensure continuity and development, including:

• Strategic partnership: Obtaining approval to provide the library annually with publications from the Omani Society for Writers and Authors, ensuring a continuous supply of the latest literary and cultural publications.

• Diversification and funding: Securing financial support from a private institution to purchase specialised books in the fields of human development and self-development, broadening the range of subjects and maximising the benefit.

Participants and Beneficiaries:

• Employee participants: An inspiring initiative led by employee Faiza Al Balushi – Senior Officer – with the cooperation of Mr. Kassi, Banking Insurance Claims Manager, in the presence of the Committee Advisor and the Head of Social Innovation and Sustainability, with institutional support from Al Madina Insurance (Takaful) through the company’s donation of the concise Encyclopedia of the Prophet’s Biography.

• Beneficiaries: The residents and specialists of the Recovery Homes Center will directly benefit from the books, with maximum benefit ensured through the sorting and classification process carried out by the centre’s specialists to match the books accurately with beneficiaries’ needs.

This initiative represents an excellent example of how a simple idea can be transformed into a sustainable cultural project that leaves a positive impression and builds bridges of knowledge.

Khamsin Innovative Business Center organized a distinguished event at Avani Muscat Hotel, with notable leadership participation including Mr. Usama Al Barwani, Chief Executive Officer of Al Madina Insurance (Takaful), Advisor Nasser Al Amri, and members of the Social Innovation and Sustainability Committee.

The event was also attended by Dr. Hanaa Al Banna, Director and International Representative of the Social Responsibility Accreditation Foundation (UK), adding an international dimension and global standards to the discussion on social responsibility.

Number of attendees: 16 participants, with notable leadership participation.

Beneficiaries: Participants.

Key Areas and Impact of the Initiative

Social Impact:

Embedding a culture of giving and social responsibility as part of both institutional and individual identity, while building partnerships between the public and private sectors to serve the community.

Economic Impact:

Reinforcing the idea that social responsibility is a long-term investment in human capital and corporate reputation, supporting a sustainable and stable business environment.

Environmental Impact:

Emphasizing the need to integrate environmental considerations into the core of business strategies in order to achieve a balance between development and environmental preservation.

Innovation and Sustainability:

• Islamic vision: Introducing an innovative concept of social responsibility derived from Islamic principles and objectives, adding a values-based dimension that goes beyond traditional models.

• Global standards: The participation of Dr. Hanaa Al Banna enriched the discussion with global best practices and the importance of transparency and reporting, ensuring alignment with international standards.

This initiative demonstrated a genuine commitment to transforming social responsibility from slogans into a tangible work strategy aimed at shaping a more sustainable and prosperous future for all.

The Defensive Driving workshop was held on June 18, 2025, with the aim of moving employees from the concept of simply driving legally to proactive and conscious driving that prevents accidents before they occur. The workshop was delivered by Mani Al Balushi, Head of the Traffic Committee for Accident Reconstruction at the Motor Claims Department, and Zayed Al Hinaei, one of the traffic driving instructors at the Road Safety Institute under the Directorate General of Traffic and a retired officer of the Royal Oman Police.

Key Areas and Impact of the Initiative

Social Impact:

Protecting lives and promoting a culture of responsibility and ethics on the road, contributing to a safer and more aware society.

Economic Impact:

Reducing material losses resulting from accidents, including vehicle repairs and medical costs, lowering insurance costs and preserving employee productivity.

Environmental Impact:

Contributing to reducing traffic congestion resulting from accidents, thereby reducing carbon emissions and pollution caused by disabled vehicles.

Innovation and Sustainability:

The workshop adopted a comprehensive approach combining theoretical aspects, including driving concepts, with practical aspects, including journey planning and vehicle inspection, while focusing on the psychological aspect of driving. This approach ensures lasting impact by creating permanent changes in driving behaviour.

Participants and Beneficiaries:

• Employee participants: 23.

• Beneficiaries: The program is expected to include all Al Madina employees and may also extend to employees’ families and other road users.

This initiative is not merely training; it is an investment in human capital and in building a lasting culture of prevention.

The Fire Prevention Shield initiative was launched on May 21, 2025, with the aim of empowering employees and transforming them into an effective first line of defence against fire hazards, making it a strategic investment in both human and material capital.

Key Areas of the Initiative:

• Introduction to different types and classifications of fires.

• Practical training on the proper use of fire extinguishers and checking their readiness.

• Learning prevention strategies and effective response procedures during emergencies.

Impact Achieved Through the Initiative

Social Impact:

Building aware and responsible teams and strengthening a culture of safety and collective responsibility, contributing to a safer and more stable society.

Economic Impact:

Protecting properties and assets from destruction and ensuring business continuity without interruption, thereby protecting the institutional and national economy from significant material losses.

Environmental Impact:

Contributing to reducing disasters caused by fires, which can lead to air pollution and the destruction of natural resources, through prevention and well-planned response.

Innovation and Sustainability:

The initiative is distinguished by its shift from traditional awareness theory to tangible practical empowerment, ensuring the sustainability of its impact. It builds a safety system rooted in individual behaviour that continues and develops over time.

Number of beneficiaries: 4, with the impact potentially extending to other people within employees’ circles, their families and the local community as this culture is passed on.

The initiative, presented by Ahmed Al Riyami, aims to reinforce the principle that protecting people is the most valuable investment and the highest responsibility.

In an exceptional meeting held on May 1, 2025, CEO Mr. Usama Al Barwani led an inspiring dialogue with employees about the journey of supporting and producing the Encyclopedia of the Illustrated Biography of the Prophet, a project by Dr. Tariq Al Suwaidan.

Key Areas and Impact of the Initiative

Social Impact:

Sharing in-depth knowledge of the noble Prophetic biography in an accessible and engaging format, reinforcing Islamic values and contributing to correcting misconceptions about Islam and the Prophet at a global level, particularly in light of current events.

Economic Impact:

Supporting the production of high-quality Islamic content. The project received global attention, reflected in its securing initial funding of USD 1.2 million for the production of a Hollywood feature film, opening new economic and cultural opportunities.

Environmental Impact:

The initiative focuses on its intellectual and moral impact while ensuring that publishing and printing processes comply with environmental sustainability standards wherever possible.

Innovation and Sustainability:

Innovation: Presenting the Prophetic biography in an innovative format, beginning with a concise illustrated encyclopedia, followed by global translations and cinematic works, ensuring that it reaches a broad audience across different cultures.

Sustainability: Ensuring continued impact through a “beneficial knowledge” project that transcends time and place, which is achieved through the encyclopedia and its derivatives as an ongoing charitable and educational work.

Participants and Beneficiaries:

• Employee participants: Approximately 80 employees who attended.

• Expected beneficiaries: Unlimited, with the project expected to reach millions of beneficiaries worldwide through its translated books and films.

In conclusion, great dreams are achieved through sincerity, clarity of purpose and persistent effort, reflecting the company’s vision of supporting knowledge-based projects that leave a lasting and beneficial impact on humanity.

This visit was more than simply a volunteering initiative; it was a journey into the depths of humanity, where the elderly gave us lessons in life and loyalty that will remain engraved in our hearts.

Implementation date: Thursday, May 22, 2025.

Key Areas and Impact of the Initiative

Social Impact:

• Strengthening the values of social solidarity and compassion among members of society.

• Breaking the barriers of loneliness and isolation experienced by residents of the home and making them feel cared for.

• A sincere reminder to employees of their duty towards honouring parents and maintaining family ties in an age of preoccupation with the virtual world.

• Highlighting the importance of preserving family cohesion as a safeguard against loneliness.

Economic Impact:

• Strengthening corporate social responsibility towards different segments of society.

• Indirectly supporting social care institutions by raising residents’ morale and supporting their psychological well-being.

Innovation and Sustainability:

Innovation: Transforming traditional volunteering into meaningful human dialogue and an exchange of experience and wisdom between two generations — employees and the elderly — creating a deeper emotional and practical impact.

Sustainability: Instilling the values of honouring and doing good within the workplace to encourage sustainable initiatives, while raising awareness of the importance of regular visits and continued communication with the care home.

Participants and Beneficiaries:

The total attendance was 11, comprising 8 employees, the Social Innovation and Sustainability Officer, the Advisor to the Humanitarian Social Responsibility Committee, and a trainee. A number of employees who were unable to attend also participated through moral support and by providing gifts for the elderly.

Direct beneficiaries: All residents of the home, fewer than 40 residents, in addition to the participating employees who benefited from the lessons and wisdom shared.

Expected indirect beneficiaries: Through spreading the idea, the impact may extend to hundreds of people within employees’ circles, their families and the local community as this culture is passed on.

In conclusion, this visit was not merely social interaction, but a human touch that brought warmth back to hearts. We left with a lesson we will not forget: our elders are not numbers; they are a trust placed upon us and a storehouse of wisdom that we must preserve.

“Do good to people and you will win their hearts; how many hearts have been won through kindness.”

As part of its social responsibility, on April 24 and 29, 2025, Al Madina Insurance (Takaful), in partnership with the Ministry of Health (Department of Health Education and Awareness Programmes), launched a comprehensive health awareness initiative aimed at building a healthier and more resilient society.

Key Areas and Impact of the Initiative

Social Impact:

Promoting positive health behaviours, empowering individuals with reliable knowledge for disease prevention, and creating a sustainable health culture targeting all segments of society in the Sultanate of Oman.

Economic Impact:

Providing affordable and needs-based insurance solutions and products, reducing the financial burden on individuals and institutions in the long term.

Environmental Impact:

Reinforcing the values of sustainable development and working towards creating healthy, pollution-free environments, based on the connection between public health and environmental quality.

Innovation and Sustainability:

Moving from the traditional concept of social responsibility towards “insurance social innovation” through the use of technology to develop new services and products and innovative awareness programmes that leave a long-term impact and ensure the continuity of knowledge.

Participants and Beneficiaries:

• Participants (employees): 9 volunteer employees, with the Social Innovation and Sustainability Officer and the Advisor to the Humanitarian Social Responsibility Committee in attendance, bringing the total number to 11.

• Expected beneficiaries: Thousands of citizens and residents in the Sultanate of Oman through direct and digital awareness campaigns.

This partnership is not an event, but a strategic transformation aimed at building a lasting legacy of health and reflecting Al Madina Insurance (Takaful)’s commitment to its developmental and humanitarian role in Omani society.

During the blessed month of Ramadan, Al Madina Insurance (Takaful), in cooperation with the Indian Social Club and Atyab Foods, contributed to organizing an iftar for members of the Indian community. The event brought together those in need and people observing the fast, representing more than simply a meal; it was a celebration of shared humanity.

Fasting individuals, both Omani and non-Omani, gathered not only to share food but also to strengthen community ties, reflecting the Club’s vision of promoting brotherhood.

The Indian Social Club was established to serve the Indian community in Oman and has worked tirelessly to promote cultural exchange, strengthen Omani-Indian relations and provide a support network for its members. With objectives ranging from improving members’ well-being to showcasing India’s rich heritage, the Club has become a pillar of unity. The collaborative iftar initiative embodied these objectives by combining charitable work with community engagement.

The success of the event was based on strategic partnerships. Al Madina Insurance, a leader in corporate social responsibility, provided essential support, reaffirming the private sector’s role in community well-being. In cooperation with Atyab Foods, meals were provided to those observing the fast, demonstrating the ability of local institutions to create change.

Administrators, organisers and everyone involved in the initiative ensured that no effort or meal went to waste by distributing meals to those in need, embodying sustainability and efficiency.

The impact of the event extended beyond the distribution of meals. It strengthened confidence in the contributions of the Indian community in Oman while highlighting the Club’s commitment to ethical initiatives. By strengthening Omani-Indian relations through people-to-people diplomacy, the iftar became a small model of intercultural harmony. For participants, it was a reminder that unity is built through shared moments of generosity.

This initiative is not merely a passing annual event, but rather a strategic framework that sets a path for ambitious future projects. Through the power of collaboration, pride in cultural identity and thoughtful planning, the initiative demonstrates how social responsibility can respond to pressing challenges while laying the foundations for sustainable social cohesion.

The initiative carried a clear and fundamental message: true progress stems from our solidarity and collective advancement, as we extend a helping hand without discrimination, united under the slogan: “We are all responsible, so let us cooperate.”

As part of our commitment to addressing the challenge of food security, our company launched a distinctive initiative on April 22, 2025, to provide free insurance coverage for the distribution truck belonging to “Daaima” Oman Food Bank, ensuring the continued delivery of food to those who need it.

Key Areas and Impact of the Initiative

Social Impact:

Ensuring uninterrupted delivery of food assistance to more than 5,000 beneficiary families across all governorates of the Sultanate, while strengthening the values of Takaful and social solidarity.

Economic Impact:

This long-term support represents a rare model of charitable funding, achieving the following:

• Freeing financial resources that would otherwise have been allocated to insurance, allowing the Food Bank to invest them in developing its programmes and direct services for beneficiaries.

• Providing financial and operational stability for the Food Bank, allowing it to plan its annual projects.

• Redirecting resources allocated to insurance towards other programmes supporting the Bank’s beneficiaries.

Environmental Impact:

Supporting the leading food-rescue and surplus-food recycling operations of Daaima Oman Food Bank, helping protect the environment and reduce the carbon footprint.

Innovation and Sustainability:

The initiative represents an innovative model for sustainable partnerships between the private sector and non-profit organisations. It is not limited to temporary financial support but provides a practical, long-term solution — comprehensive insurance coverage — that ensures the Bank’s operational sustainability and protects its operations against unforeseen circumstances.

Participants and Beneficiaries:

• Sponsor: Al Madina Insurance (Takaful) – provider of free insurance coverage.

• Expected beneficiaries: More than 5,000 families will benefit directly from the initiative, in addition to its positive indirect impact on the community and environment.

This partnership is not merely logistical support; it is an investment in community stability, human dignity and the safety of our planet.

On a bright morning filled with hope and energy, nine employees from Al Madina, three members of the Humanitarian Social Responsibility Committee, and an external volunteer specialising in photography came together to participate in the “Everlasting Fruits” initiative, organised in partnership with Oman Food Bank.

This was not simply a routine day of volunteering. It became a profound human experience that reinforced the values of cooperation and selflessness, revived the meaning of gratitude and appreciation for blessings, and reminded everyone of the importance of giving and its tangible impact on strengthening human connections.

From the very beginning, the participants were filled with a sense of brotherhood and solidarity as they prepared large quantities of fruits and vegetables that could have gone to waste had it not been for the Food Bank’s efforts to rescue and redistribute them to families in need. The participants recalled the words of Allah Almighty: “Do not be wasteful. Indeed, the wasteful are brothers of the devils” [Al-Isra: 27].

The participants shared their moving experiences.

Employee Wafa Al Riyami said: “I am happy to be part of this initiative for the second consecutive year. Seeing the joy in the beneficiaries’ eyes and hearing their sincere prayers gives us the energy to do more.”

Abeer Al Abri reflected: “How painful it is to see poverty up close, but even more beautiful is to be a reason for easing some of that pain. Helping may not require great effort from us, but it plants hope in the hearts of others.”

Majda Al Kindy described the experience as “one of the most genuine moments that touched her heart,” pointing to the overwhelming happiness on the faces of families receiving the food baskets.

Ibrahim Al Fuhdi said: “We learned that volunteering is not merely an activity, but part of our identity. Blessings are preserved when we share them, and human beings were created to support one another.”

Amira Al Rashidi concluded by thanking Al Madina for organising the initiative and confirming that her participation “was not the first and will not be the last.”

Engineer Nasser Al Amri, Advisor to the Humanitarian Social Responsibility Committee, also provided a practical interpretation of the verse: “Whatever you spend will be repaid, for He is the best of providers” [Saba: 39]. Participants found that giving returns to them in the form of an open heart and indescribable joy, just like the smile that never left the face of “Umm Anas,” the elderly volunteer who dedicates her time every day to serving those in need.

The participating team received significant appreciation from the Food Bank employees, who praised their outstanding performance and described them as “one of the best teams.” Al Madina believes these efforts represent a promising beginning for a series of meaningful community initiatives that will contribute to creating a lasting positive impact. As we have learned, giving is not merely a passing act; it is a legacy left behind through every human touch and every mark that plants hope.

As part of its social responsibility initiatives, the Recovery Homes Center hosted an exceptional Ramadan evening on Thursday, March 13, 2025, bringing together around 60 participants, including individuals recovering from addiction and their families. The event was sponsored by Al Madina Insurance (Takaful), in strategic partnership with Mazoon Dairy and Oman Food Bank.

The event was not limited to a group iftar; it went beyond that to become a deeply human experience filled with sincere emotions, bringing together tears of joy as families reunited after years of hardship, inspiring stories of overcoming challenges, and discussions on the dimensions of social responsibility, which extend beyond material support to caring for people and building hope. This collaboration between the private and charitable sectors highlights the commitment of these institutions to their developmental and humanitarian roles and reflects an integrated vision for empowering individuals and reintegrating them into society.

When the attendees entered the centre’s courtyard, they initially thought for a moment that the recovering individuals were the “guests,” given their elegance and confident smiles. But moments later, the scene revealed an emotional sight that brought tears to many eyes: mothers running towards their sons after years of absence, children embracing their fathers for the first time in months, and wives holding their husbands’ hands as though touching dreams that had once faded away.

The most moving call was: “Families, please come out to meet your children,” opening a chapter of human stories in which families learned about a new term: “accompanying addiction” — the psychological pain experienced by families throughout the recovery journey of their loved ones, whether a father carrying the burden of his son or a mother who had lost her child.

Amid the emotional atmosphere, one mother spoke with pain and determination: “Addiction is a chronic illness — psychological, social and biological — that requires family awareness, not rejection of the person in recovery.” Her words reflected years of suffering with her son, whom she finally reunited with when he was in his forties, while she was approaching seventy and using a wheelchair.

In another corner, a wife shared her story of her husband, who eventually ended up in prison due to addiction, leaving her alone with four children. Despite the pain, she affirmed: “Awareness is our responsibility. We cannot allow illness to steal our dreams twice.”

The iftar meal, prepared by the recovering individuals themselves, was not merely a delicious meal but a practical example of “Humanitarian Social Responsibility.” Attendees noticed how everyone took care to preserve every leftover bite in designated containers for distribution to those in need, both inside and outside the centre.

The decorations were also reused. One of the supervisors explained that, by God’s grace, part of the amount allocated for the event remained and would be used to purchase Eid supplies for the recovering individuals, as a symbolic gift to remind them that they were no longer alone.

This was not traditional charitable work, but rather an investment in people. Social responsibility is not about slogans; it is about seeing tears and wiping them, hearing stories and building hope. At its core, it is about people above all else.

The Basmat Al Khair initiative emerged with the noble idea of digging wells as a form of ongoing charity, inspired by the teachings of the Prophet Muhammad, who emphasized providing water as one of the best forms of charity. Initially, the plan was shared within a close-knit community, where it garnered significant support and enthusiasm, especially during the blessed month of Ramadan.

The initial intention was to dig a single well, but the overwhelming passion and acceptance from all involved led to the expansion of the project. The idea was then presented to various departments within Al Madina Takaful, receiving a warm welcome and strong backing. Additionally, non-Omani participants also joined this charitable endeavor, showcasing solidarity, teamwork, and a commitment to social responsibility both within and beyond the Sultanate of Oman.

The initiative quickly partnered with Gulf Company, a leading firm specializing in well digging. With their expertise, two wells were successfully dug, one in Bangladesh and the other in Pakistan. Each well provides clean water for 25 people daily and includes a fruit-bearing tree and a trough for watering animals. These wells are maintained annually and have a lifespan of over 25 years.

Water is a precious resource that sustains all forms of life, particularly human life. Many communities still suffer from a lack of access to this essential resource due to drought and limited means. The Islamic faith emphasizes the importance of providing water to those in need and considers water charity among the best acts of kindness, as highlighted by the Prophet Muhammad.

This initiative not only addresses the immediate need for clean water but also sets a precedent for future voluntary projects, both within and outside the Sultanate. By fostering a culture of giving and collective effort, the Basmat Al Khair initiative exemplifies the profound impact of community-driven charitable actions.

In a recent act of philanthropy, eleven employees from Al Madina Takaful joined forces with the esteemed Oman Food Bank on April 1, 2024. This initiative took place at the prestigious headquarters of the Oman Food Bank in Al Azaiba.

During this impactful event, our team meticulously assembled food baskets, thoughtfully curated with essential nonperishable. This meaningful gesture underscores Al Madina Takaful's steadfast commitment to corporate social responsibility and sustainability, embodying the values that define us as an organization.

Through our collaboration with the Oman Food Bank, we affirm our dedication to making a positive difference in our community while promoting sustainable practices and resource conservation. This initiative exemplifies our unwavering belief in the power of collective action to drive meaningful change.

As we reflect on this inspiring endeavor, let us take pride in our shared values and our collective efforts to create a brighter future for those in need. Together, we reaffirm our commitment to serving our community and contributing to the betterment of society through impactful initiatives like this one.

Based on the concept of Human Social Responsibility (HSR) and with an aim of creating inclusive opportunities for children with Down Syndrome, Al Madina Takaful, Oman’s first Takaful insurance provider, has teamed up with Dorat Al Khaleej Private School to launch a special Human Social Responsibility (HSR) initiative.

A well-known pioneering educational institution in Oman, Dorat Al Khaleej Private School has a dedicated programme for special needs. The programme is designed to meet the needs of special students. The curriculum has been set in parallel with the objectives of subjects across the different educational stages with consideration to the needs and difficulties the student possesses.

The Al Madina Takaful HSR initiative called ‘Walitasnae Ealaa Eaynay’ aims to support children with Down Syndrome. 25 children from Dorat Al Khaleej Private School between the age of seven and 14 with Down Syndrome will be supported through this activity. A group of employees will be responsible for supporting these children throughout the year of 2022 as their guide/mentor.

Commenting on the initiative, Mr. Usama Al Barwani, CEO of Al Madina Takaful said, “We at Al Madina Takaful are very passionate about creating an ecosystem which is inclusive in nature and aligns to our values. Giving back to the society has always been an important part of the overall ethos at our company. This initiative is an opportunity for us to empower those who have special needs and will definitely motivate the larger community to recognise the importance of including them in the mainstream.”

He added, “At Al Madina Takaful we believe inclusion of people with Down Syndrome should be reflected in the ethos of the society and backed by a consistent policy of inclusion in our daily lives. I would like to commend the work being done by Dorat Al Khaleej Private School which offers support to children and families as they navigate the challenges of understanding and coping with Down Syndrome.”

Usama Al Barwani and employees of Al Madina Takaful visited the school and engaged with children on the occasion of World Down Syndrome Day on 21st of March 2022.

Al Madina Takaful has been at the forefront when it comes to supporting corporate social responsibility initiatives. In supporting its communities, the company continues to contribute to key initiatives under education, special needs, charity, health, and welfare platforms.